VISIT SITE
Tymi Howard is a world renowned Yoga master teacher who travels all over the world teaching advanced technique to Yoga instructors. When the pandemic hit it grounded her entire business and forced her into reimagining her entire business model.
Ms. Howard quickly grabbed ahold of her social media presence and a ZOOM account and maintained her clientel through online classes while we collaborated behind the scenes to develope her entire online UX | UI and back-end education, seminar, scheduling, payment, notifications, and streaming solutions.
ROLE: UX | Website Designer | Wordpress Developer | Video Editor
VISIT SITE
All aspects of the design and brand process needed to adhere to the colorful, and playful personality that is found in a Tymi Howard seminar or class. Pulling from years of archived footage and photography, the website was built around the impressive skills of Tymi Howard's technique and Yogic flow. A color scheme rich in joyful, vibrance is used throughout the platform in order to stimulate and enhance the viewer experience.
A handful of third-party plugin integrations made it possible for Ms. Howard to schedule her liveclasses, auto deploy consistant student notifications, maintain communications and schedule changes through newsletter subscriptions, schedule auto campaigns, record classes, and monetize the streaming video and product library.
The construction of the platform was designed to house pre-designed, template based, automated processes so Ms. Howard could focus on her teaching schedule and student support. A scheduling and Newsletter services was integrated so Ms. Howard could easily update her schedule and write out the newsletters and campaigns. Wordpress wrapped everything together under a single, beautifully designed umbrella.
Rather than wait for the Pandemic to ease up on travel restrictions, Ms. Howard embraced the notion of expansion and transitioned into the digital realms. As a result she became more accessible to her students while developing a live and on-demand streaming branch to her preexisting in-person business model.
